It takes a lot for anything to break through the war-washed news cycle these days. You know there are serious things going on in the world when the parades only make third billing on the Paddy’s Night RTÉ News. Or when the Taoiseach can get Covid and be stuck in America for 10 days to nothing more than a general shrug of indifference. The nightmare in Ukraine puts everything in its place.
Everything except, it would seem, the good folk behind P&O Ferries. Even in a time of black-hatted villainy that will echo down the centuries, they were still able to cut through the noise last week, laying off 800 staff over a Microsoft Teams address. It should be impossible to make a global disgrace of yourself at a time when a totalitarian maniac is threatening a nuclear apocalypse. Maybe P&O Ferries sacked its PR department too.
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- March 21, 2022
