England second row Maro Itoje believes rugby could bring larger audiences if they replicated Super Bowl approach to entertainment; over 29 million households in US watched game last week; Itoje said: “I didn’t watch the Super Bowl but I did see the half-time show”
By PA Media
Last Updated: 19/02/22 10:49pm
England forward Maro Itoje says he watched the Super Bowl half-time show despite not seeing the game and rugby should consider similar entertainment
Maro Itoje has urged rugby administrators to consider staging Super Bowl-style entertainment to help promote the game to a wider audience.
Over 29 million households in the United States watched last weekend as artists such as Mary J Blige, Eminem, Snoop Dogg and 50 Cent performed at half-time of the game between the Cincinnati Bengals and the Los Angeles Rams.Itoje, who is represented by Jay-Z’s ‘Roc Nation Sports’, believes the NFL’s approach to its showpiece event should be emulated by a sport that is seeking to broaden its appeal. “I didn’t watch the Super Bowl but I did see the half-time show and that would be amazing if somehow that could be replicated in rugby,” the England second row said.”It was a spectacle and a lot of people are talking about how great a match it was, but the half-time show has brought a lot of eyes to the Super Bowl itself, so it’s mutually beneficial. Please use Chrome browser for a more accessible video player Super Bowl LVI’s half-time show featured an all-star cast from the worlds of hip-hop and R&B Super Bowl LVI’s half-time show featured an all-star cast from the worlds of hip-hop and R&B “Those artists – that’s almost the hottest ticket in town – the chance to perform in a half-time show, so I’m sure they are very happy.” …